All preparations are in place for the highly anticipated third Ikorodu Fitness Festival. The organizers have announced that the event, which stands as one of the largest fitness gatherings in the country, is scheduled to take place at 7 am on Saturday, August 26th. The venue is the Metro Ferry Terminal, located in Ebute, Ikorodu.
In an exclusive interview with sportsville.ng, Dr Odufeko Tolulope Emmanuel, the convener of the event and a fitness instructor, shared that the initiative serves as a health and wellness advocacy platform. Its primary goal is to raise awareness among residents of Ikorodu, Lagos, and surrounding areas about the numerous benefits of regular exercise and a healthy lifestyle.
Dr Odufeko stated, “The third edition of this major fitness event promises even greater excitement, as we’ve introduced a wider range of fitness routines along with entertainment to keep participants fully engaged. In the previous season, we welcomed over 2000 attendees, and judging by the feedback we’ve received, this season’s turnout should be even higher.”
Dr Odufeko, the CEO of Styleurfitness Pukka Concepts, also revealed that apart from a few existing partners, the event is still open for sponsorship opportunities.
“Organizing an event of this scale on an annual basis comes with significant costs and often lacks sufficient support. Nonetheless, our determination to ensure its success and the positive responses from participants have propelled us this far. We’re still in need of every bit of support and sponsorship we can secure. We’re eager to collaborate with brands and other corporate organizations to elevate the Ikorodu Fitness Festival to new heights.”
Dr Odufeko further emphasized the potential benefits for potential sponsors, citing the large attendance and extensive media coverage associated with the event.
“This event offers substantial exposure for potential sponsors, capitalizing on both the significant turnout of attendees and the extensive media coverage and publicity associated with the occasion.”
Notably, prominent celebrities from the music and movie industries have been involved with the Ikorodu Fitness Festival since its inception, and many including renowned fitness expert Ekemini Ekerette aka Kemen Fitness have confirmed their attendance for this year’s edition.